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ETHNICONE:a mother daughter project


I do believe that Bali has a thousand ways to give you inspiration. For example as we will discuss in this edition #MADEINBALI. Brand Ethnicone which is a local brand from Bali that is inspired by the beauty of woven fabric of Indonesian women's fabulous works. This brand focuses on the creation of handbags with woven fabric from the archipelago Bali, NTT, NTB, Sumatra and many more areas in Indonesia whose material is taken specifically only from the female weaver to support the campaign of #empoweringwoman campaign so the materials used are selected selected from the small craftsmen.

Speaking of woven fabric, Indonesia has millions of different fabric motifs from start weaving process, color, even patron. For example Batak area - North Sumatra with ulos cloth, Java with lurik, Kalimantan with doyo, and Bali with Endek and Gringsing. I personally have the determination to take a walk to each of these areas to pick up the next story specifically about customs and woven fabric in their respective areas, but later gather the money first.

now let us refer to the process of making the work this mother and child collaboration from Bali. The process begins with clarifying some patron and color type according to the desired design, followed by adjusting the form of bags from various types of bags that exist for ethnicone itself there are some forms of the most popular bags of Indonesian women such as tote bag, pouch, and boho bag. after patronizing and formed the next process is the selection of additional fabrics in addition to weaving for example can be mixed with velvet, cotton, rayon and much more. From here new stitched and finished with the beads and supporting accessories. example like the following:

Wondering who is the mother and daughter couple behind this work? Well i am a proud daughter to have mom like her. This is the idea that comes from my mother's own mother Dina Moeljanto. Starting from his love of the woven fabric of the archipelago and indeed he can also sew we finally decided to make this brand together. Starting from the market through weekend market events until the booming event at Bali Spirit Festival and online sales through facebook now ethnicone

customers are spread across major cities in Indonesia even to Australia and Sweden. Starting from a project #empoweringwoman and #cintap produklokalindonesia from Indonesian women dedicated to Indonesian women who can now be enjoyed throughout Indonesia even celebrities like Andien and dinda kanya dewi


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